Quantcast is one of those gems on the internet. I use it quite often and it’s helped me target campaigns on virtually every platform imaginable.

What is Quantcast? It’s a site that displays demographic data about users who visit certain websites. It’s pretty badass. I find it under-reports a bit, but it’s still the best way to find out who’s visiting what website.

It looks like they’re now providing demographic data to some of the larger media buy co.’s as well as display networks.

From ClickZ:

Media buyers can actually use the system to purchase media, from participating Quantcast publishers, or use it to buy direct from the publishers. Quantcast is not controlling any ad inventory; the company will work with publishers, ad networks, and exchanges to provide inventory. “We are going to work with everyone in the marketplace,” Gerber said.

Looks like a good deal, we’ll see how far the ad networks actually go to implement these new features.

Hi, I’ve had a few people who wanted to pre-register for gxTOOLS, so I’ve decided to open it up. You’re not able to download any of my tools just yet, but feel free to go ahead and register, and you will be notified as soon as the member’s section is live.

Remember, gxTOOLS is 100% Free… can’t go wrong with that now can we.

Click Here To Pre-Register

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I’ve decided to come out of hiding and release some of my personal tools for affiliate marketing next week. A few of these have helped me make some good coin over the last year or so…

Tools that will definitely be available for download:

- GUI Facebook dayparting script
- Flog/farticle offer rotator
- Backpage.com auto poster
- Auto-Dickroll based on visitor’s URL history
…and more

The best part about all this is that I’m releasing these tools, 100% FREE for download in my new member’s section:

The membership section is currently locked while I iron things out.

Stay tuned!

OK I’m going to keep it short here, since I’ve been fighting a recent bout of insomnia and the sleep bug’s finally taking over.

Decided to play around with Swift3d and Flash CS4 last night and here’s what I came up with.. Let me know what you think, I think it turned out pretty cool.

Wickedfire.com – TV Intro from William Kehl on Vimeo.

On that note, time to hit the pillow, peace.

So my buddy Justin Barr just released this dynamite blog aggregator for affiliate marketing sites:

After hours of hounding, he’s decided to allow my little blog to be listed, so I’m giving back the juice. 

It’s in my immediate plans to purchase a 50″ plasma to throw on the wall above my desk. I was planning on using it for stat refreshes but now that I’ve seen affbuzz, I’ve decided I’m going to make it a permanent fixture on my tv. 

I’ve taken several weeks to come up with the perfect setup for my new blog monitoring station and I think i’ve nailed it:

The Ultimate Affiliate Marketer HUD

Justin’s a great guy, we had a blast at affsummit in LV this year… he watched me spill my tall vodka redbull all over a $10,000 Microsoft Surface table and didn’t even bat an eye. Give his site a look-see, hit him up on twitter and make sure to bookmark affbuzz.com to polish up on your AM tactics.

Peace!

So there’s a thread on wickedfire about how to improve affiliate-network-advertiser relations. Had to blog about this, with my post on the thread, because it got me so worked up.

1. Some kind of certification program for networks (sounds far fetched but I see no reason we won’t be seeing them in the next cpl years). This certification guarantees payouts, guarantees no scrubs, etc. Done by a 3rd party who audits aff networks on a regular basis. It’ll be slow to start, but once a few networks catch on, it’ll be like a quality seal for the network and nobody will sign up with anyone who ISN’t certified.

^ For enterprising souls, there’s your business model on a plate, eat it up.

2. Networks need to step it up and sue the pants off of broke ass advertisers. I’m talking to you (Hydra) and countless others. You may get nothing for it, but it sets a precedent. Your network will not only gain respect but you just might win, and get your payment, and be able to pay your affiliates the money they’ve *earned*.

3. Networks need to start doing credit checks on advertisers. I know a lot of the major ones do this already, but for the mid-level and linktrusts out there, give it a thought. One advertiser fails to pay you and your entire business goes down the shitter. So what they’re offering high payouts, can they pay? Will they “pause” their shit in the middle of the week yet still collect leads? Think about it.

4. Affiliates need some kind of security blanket when they sign up with networks. It’s complete bullshit that since an advertiser didn’t pay, the affiliate (WHO FULFILLED HIS SIDE OF THE LEGALLY BINDING CONTRACT) doesn’t get paid either. Affiliates: didn’t get paid this week? fuck it- go get a lawyer and sue. You might be surprised what happens. Looking for case studies on this, oh yeah thats right, it never happens.

5. Advertisers have everyone by the balls, let’s reverse this process or atleast bring them down so we can all meet in the middle. Of all other industries this is the only one I know of in which a company can come out and charge people $90 a month basically without their knowledge, and then when people cancel their membership go back and claim that the “traffic” was the reason they didn’t make any money, and refuse to pay. Complete and utter bullshit. Advertisers need accountability too.

Just a few things I felt like ranting about.

You heard it here fist. first.

ZOMG this is probably the coolest thing evarr. try it for yourself:

Screenshot:

644 rainbows, 591 unicorns, 100% happy.

Thanx cornify, never looked better.

Very wise at such a young age.